For as black/white and cut/dry as we make trading, there will always be an unavoidable emotional element. We saw this with Prospect Theory,Today, we continue that discussion by digging deeper into behavioral psychology and with the ideas of Fear Conditioning and Fear Extinction.
Simply put, both Fear Conditioning and Fear Extinction are learned behaviors. If we walk into an outlier move with our short premium position, we can be conditioned to associate fear with short premium. Similarly, if we nail a stock’s direction with a long premium trade, we can be conditioned to think we can predict direction. Both of these associations do not depict reality, and would thus need to be unlearned over time.