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Stock or Options | Choose Your Own Direction

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Options involve risk and are not suitable for all investors. Please read Characteristics and Risks of Standardized Options before deciding to invest in options.

Most investors are familiar with playing the stock market to the upside. They are comfortable investing in stocks, in the hopes that stock’s value will appreciate, and their portfolios will grow. Generally speaking, they are forced into only playing the upside because that is what they are used to doing or required to do. With options, however, we are free to play the market higher, lower, or even neutral – an “option” that is simply not available with typical stock investments.

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