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Bootstrapping In America

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Matt Ingleby of riptapparel.com

Bootstrapping In America

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Matt Ingleby, CEO of Ript Apparel, joins Tom and Tony to discuss how he and some friends completely bootstrapped a growing online clothing store. Ript Apparel uses an innovative model to sell shirts, offering 3 new t-shirt designs for sale every day that are removed at 12:00am. By holding off on production until all orders are received, costs are limited, and a growing network of external designers continue to contribute new t-shirt ideas. With fresh content every day and a limited time frame to buy, the company has a loyal customer base and is now looking to expand.

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