Bootstrapping In America

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Ken Erke of majorbehavior

Bootstrapping In America

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majorbehavior is a boutique advertising agency where behavior science and data converge to create highly engaging experiences. They are determined to move the ad model from interruption to engagement through the use of consumer data & behavioral insight. Ken Erke is the founder. He has won several awards, including the Cannes Lions, and the Clio. He has worked with high profile companies such as Macy's, Capital One, Discover Card, NASCAR, among others.

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