Bright Pink's mission is to help save lives from breast & ovarian cancer by empowering women to know their risk & manage their health proactively. When Bright Pink was founded in 2007, there were virtually no resources available for women with strong genetic or family histories of breast and ovarian cancer who wanted to be proactive about preventing a diagnosis. What started as a website and support network for high-risk women evolved into a national organization. Katie Thiede is the CEO. She leads the organization's strategic growth and programmatic initiatives that empower women to become strong advocates for their breast and ovarian health.