Cheetah Digital is the largest independent enterprise, cross-channel marketing technology company in the world with 26 offices across 13 countries. They launched in 1999 and exited to Experian in 2004. Judd Marcello is the Executive Vice President of Global Marketing. He is part of the management team that participated in Experian's divestiture of Cheetah Digital. In this interview, he answers the question, what makes a great marketer, marketing team and marketing campaign?