The H Foundation was created over a cocktail called the Goombay Smash. It started out as a few new friends with entrepreneurial spirit that decided they could make a difference in the fight against cancer. Led by John Rot, they have raised over $7M donating every dollar to the Robert Lurie Cancer Center of Northwestern University since 2001. As a result, their donations have been leveraged into $50M of research dollars towards finding a cure.