Martin Creative, which is a web agency with a focus on conversion rate optimization and beautiful design. For almost 15 years, they have helped to build websites, logos, and marketing plans for companies around the world. They have worked on projects for large companies like McDonald’s, Microsoft, Anheuser-Busch — in addition to numerous startups. Joe Martin is the Founder & CEO. He has served as a mentor & judge for Google Startup Weekend events and worked directly with students through DePaul University's entrepreneurship program. His new book, 6-Week Cycles, is based on a concept from Jason Fried at Basecamp - it's a new approach to a results-oriented work environment which helps companies increase productivity, improve their culture, and as Joe believes, changes the world a little bit.