120/Life is the first functional drink to help manage hypertension, combining the natural benefits of common blood pressure medication. It was created by Ira Antelis after he was diagnosed with high blood pressure and told he immediately needed to lower it. So Ira came up with a drink full of natural ingredients that by themselves were lowing blood pressure, naturally. He sells the drink mainly on his website, 120life.com. His claim to fame is that he wrote the jingle, for Gatorade, "Be Like Mike", Michael Jordan's now famous commercial.