Taking things all the way back to the beginning today, we examine the basics of the stock that exists within a firm. A firm is nothing more than a collection of assets that are financed by a combination of debt and equity, and the shares of stock in that firm represent an ownership stake in its profit potential. Publicly traded companies, such as Amazon or Google, have shares that are available to the public, whereas privately held companies, such as Subway, do not offer shares that are easily accessible by the public. As a result, investors in public companies might choose to invest in its shares for a variety of a reasons – from a long-term view that is dependent on capital appreciation, to a shorter-term view that could be more centered on statistics and probabilities.
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