The Better Choice Company is a rapidly growing animal health & wellness company committed to leading the industry shift toward pet products and services that help dogs and cats live healthier, happier and longer lives. They sell the majority of their dog and cat food and treats under the Halo and TruDog brands. They take an alternative, nutrition-based approach to animal health relative to conventional dog and cat food offerings and position their portfolio of brands to benefit from the mainstream trends of growing pet humanization and consumer focus on health and wellness.
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