MediaScience was founded by Dr. Duane Varan. The company focuses on understanding the emotional dimensions of how people react to media, advertising, and consumer brands. MediaScience is a leader in lab-based audience research, counting almost every major US television network, social media platform, and many global brands as clients. Dr. Varan leads a team of over 50 researchers, project managers, developers, strategists, and planners--many holding advanced degrees--working out of offices in New York, Chicago, and their headquarters in Austin.
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