tastytrade logo
monitoring AMC stock on a smart phone

Jan 25, 2022

Meme Stock Traders are Here To Stay… but They’ll Need to Adapt

By:Eric Villa

In the DailyFX office, conversations around the Gamestock and AMC rallies last year are referred to as “the meme-stock fad”. Seasoned analysts and traders can’t help but think that the impact of retail traders chasing stocks were creating anything other than choppy waves in the vast ocean of the markets; opposed to the signal of potentially shifting fundamental tides.

But, to me, this is nothing short of denial. New-to-markets retail traders will only continue to bring even less predictability to traditional traders’ expectations as we continue to expand the democratization of global financial markets.

For traders of all sizes and experience levels, understanding how retail traders react to markets in the year ahead will be a valuable indicator.

2022: New Traders Will Pay Tuition

A look at markets in 2015 will reveal potentially comparable trends to what we see today. In 2015, the Fed hiked interest rates for the first time since the financial collapse: Market performance was underwhelming, and bonds rose while high-growth tech equities lagged.

Rising energy prices and declining tech performance is a often a strong indicator of being in a late-stage cycle. We are seeing many of these same trends take place now.

The biggest distinction between 2022 and 2015 is the seemingly constant hunger for speculative assets. For retail traders who got started with markets in the 2020 and 2021 pandemic, growth was associated with buying shares of Cathie Wood’s ARKK fund, or TSLA at an already-elevated valuation or even fringe cryptocurrencies.

In the past month, we’ve seen what happens when the market starts to price in a rising rate regime. The ARKK innovation fund saw a steep drop from $96 per share to $85 per share within the past month. Cryptocurrencies such as Shiba Inu have seen 10% of their market cap dissipate in just a few weeks.

Arkk Innovation ETF January 2022

Chart created by Eric Villa in Trading View

Just as recently as last week, Peloton, a pandemic darling stock, saw a 10% drop within an hour of announcing the firm would stop manufacturing bikes, as demand for the exercise equipment has fallen dramatically.

Peloton Stock January 20th, 2022

Chart created by Eric Villa in Trading View

As the trades often associated with meme mania like Tesla, Shib, Arkk, and other high-growth tech assets begin to lose value in the face of diminished growth forecasts, traders will need to find new ways to capitalize on lower levels of volatility around typically high-growth in markets through 2022.

A Graduation to Options

Options contracts, at their core, give the trader additional tools to utilize, particularly in the face of shifting market conditions. In the past two years, a meme-stock retail trader’s go-to trade was to wait for monumental rallies in accessible equities, like Gamestop or AMC.

This strategy, while fun and attractive in an era of stimulus, also has a low probability of ever becoming a sustainable trading approach and requires a great deal of volatility in markets as a whole.

Options give traders the ability to not only capitalize on volatility, but even the lack of volatility. This flexibility comes with the cost of giving up unlimited profitability to increase the probability of a successful trade.

For details on how the benefits of options could translate into good starter-trades for options traders, visit DailyFX’s sister company tastytrade and watch their Beginner Options Trading course.

tastytrade’s Mike Butler recommended retail traders learn about moving defined risk call spreads into a call skew:

  • “Call skew” – equidistant OTM calls are trading for more than OTM puts – in HTZ @ $20.00, 15 strike put trading for $0.20, 25 strike call trading for $0.50
  • Call debit spreads into call skew create a greater profit potential v risk/ 15:25 call spread Hertz. Risk is defined, max profit > max loss

Rush Week is Over

As a member of the meme-stock generation, I am looking forward to seeing how my peers adapt to the next generation of retail traders in bull markets over the next ten years. As we grind through our first significant downturn, we’ll be able to reflect on our hubris in the era of stimulus, and better anticipate seemingly random trends driven by new traders.

Traders who enjoyed the thrill of making short-term gains by staying alert to news about Hertz or Tesla will need to adapt as we enter this new phase in the cycle. A trader who does not learn how to master more nuanced financial products may put themselves in a position to exacerbate losses, see lackluster growth, or give up on trading entirely.

That would be a travesty.

The democratization of investment from meme-stocks and high-growth tech were a great onboarding ramp for an entire generation of future traders, but 2022 will be the year traders face the ultimate test. 2022 is the year retail traders give up, or go deep.

Thanks to DailyFX’s Chris Veccio and James Stanley and tastytrade’s Katie McGarrigle and Mike Butler for insights on retail trader’s macro outlook and the flexibility of options.

DailyFX provides forex news and technical analysis on the trends that influence the global currency markets.


Options involve risk and are not suitable for all investors. Please read Characteristics and Risks of Standardized Options before deciding to invest in options.

Related Posts

tastytrade content is provided solely by tastytrade, Inc. (“tastytrade”) and is for informational and educational purposes only. It is not, nor is it intended to be, trading or investment advice or a recommendation that any security, futures contract, transaction or investment strategy is suitable for any person. Trading securities can involve high risk and the loss of any funds invested. tastytrade, through its content, financial programming or otherwise, does not provide investment or financial advice or make investment recommendations. Investment information provided may not be appropriate for all investors, and is provided without respect to individual investor financial sophistication, financial situation, investing time horizon or risk tolerance. tastytrade is not in the business of transacting securities trades, nor does it direct client commodity accounts or give commodity trading advice tailored to any particular client’s situation or investment objectives. Supporting documentation for any claims (including claims made on behalf of options programs), comparison, statistics, or other technical data, if applicable, will be supplied upon request. tastytrade is not a licensed financial advisor, registered investment advisor, or a registered broker-dealer. Options, futures and futures options are not suitable for all investors. Prior to trading securities products, please read the Characteristics and Risks of Standardized Options and the Risk Disclosure for Futures and Options found on tastyworks.com. 

tastytrade is a trademark/servicemark owned by tastytrade.

tastyworks, Inc. ("tastyworks") is a registered broker-dealer and member of FINRA, NFA and SIPC. tastyworks offers self-directed brokerage accounts to its customers. tastyworks does not give financial or trading advice nor does it make investment recommendations. You alone are responsible for making your investment and trading decisions and for evaluating the merits and risks associated with the use of tastyworks’ systems, services or products. tastyworks is a wholly owned subsidiary of tastytrade, Inc (“tastytrade”).

tastyworks, Inc. (“tastyworks”) has entered into a Marketing Agreement with tastytrade (“Marketing Agent”) whereby tastyworks pays compensation to Marketing Agent to recommend tastyworks’ brokerage services. The existence of this Marketing Agreement should not be deemed as an endorsement or recommendation of Marketing Agent by tastyworks. tastytrade is the parent company of tastyworks. tastyworks and Marketing Agent are separate entities with their own products and services. tastytrade has different privacy policies than tastyworks.

Quiet Foundation, Inc. (“Quiet Foundation”) is a wholly-owned subsidiary of tastytrade The information on quietfoundation.com is intended for U.S. residents only. All investing involves the risk of loss. Past performance is not a guarantee of future results. Quiet Foundation does not make suitability determinations, nor does it make investment recommendations. You alone are responsible for making your investment and trading decisions and for evaluating the merits and risks associated with the use of Quiet Foundation’s systems, services or products.

© copyright 2013 – 2022 tastytrade. All Rights Reserved. Applicable portions of the Terms of use on tastytrade.com apply. Reproduction, adaptation, distribution, public display, exhibition for profit, or storage in any electronic storage media in whole or in part is prohibited under penalty of law, provided that you may download tastytrade’s podcasts as necessary to view for personal use.